Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options.
From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides a connection point between your brand, the doctor, and patient.
You will learn:
How to succeed in POC: Creating campaigns that produce results
Powerful examples of effective POC campaigns
Important POC metrics
Choosing a POC partner
How to ensure promised services are delivered