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CASE STUDY: Beyond the Pill – Improving Patient Adherence Through Omni-Channel Marketing

Andrea Kasprzyk, Multi-Channel Marketing Manager at Takeda shares the steps her team took as they created a best-in-class “beyond the pill” experience for patients suffering with major depressive disorder (MDD) through an omni-channel approach, leveraging digital and artificial intelligence capabilities to improve patient outcomes and address the immediate need of patient adherence. As a result, over 260,000 patients are currently enrolled in the program today.

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