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Kimberly Middleton

VP Client Solutions

My Sessions

The Power of Point of Care Marketing

Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options. From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides […]

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