fbpx
speaker-info

Andrea Kasprzyk

Multi-Channel Marketing Manager

My Sessions

CASE STUDY: Beyond the Pill – Improving Patient Adherence Through Omni-Channel Marketing

Andrea Kasprzyk, Multi-Channel Marketing Manager at Takeda shares the steps her team took as they created a best-in-class “beyond the pill” experience for patients suffering with major depressive disorder (MDD) through an omni-channel approach, leveraging digital and artificial intelligence capabilities to improve patient outcomes and address the immediate need of patient adherence. As a result, […]

READ MORE